The numbers are coming in and Super Bowl 56 was a TV bonanza for NBC and the NFL.
The Los Angeles Rams defeated the Cincinnati Bengals Sunday at SoFi Stadium, 23-20.
The game saw the numbers rebound from a year previous when NBC also had the contest between the Kansas City Chiefs and champion Tampa Bay Buccaneers.
The broadcast averaged 99.18 million viewers on NBC and an additional 1.91 million on Telemundo for an over-the-air tally of 101.09 million viewers. Multi-platform figures, including streaming on Peacock and other digital outlets, are still to come and are likely to add several million more viewers to the total.
The 99.18 million viewers for the NBC telecast is an 8 percent improvement over last year’s game, which brought in 91.63 million viewers on CBS and 96.4 million across all platforms (which may be an undercount due to Nielsen issues at the time). Super Bowl LV drew the smallest audience for the game since 2007.