Jeff Bezos happy with the success of ‘New World’ after several failures from Amazon Games

If at first you don’t succeed…

Amazon Games has a success story on its hands with New World, and nobody is happier about it than Jeff Bezos. The company’s founder and executive chairman acknowledged that there were many failures from its gaming division before success finally took shape with New World

“After many failures and setbacks in gaming, we have a success,” Bezos said on Twitter. “So proud of the team for the persistence. View setbacks as helpful obstacles that drive learning. Whatever your goals are, don’t give up no matter how hard it gets.”

Those obstacles Bezos refers to are games like Breakaway and Crucible — the former got canceled before it could even come out, while the latter was shut down not long after launch. While framing New World’s success as an underdog story is silly considering Amazon’s resources, the fact is things were looking dismal before MMORPG came along. 

Since New World’s launch on Tuesday, it has managed to reach a concurrent player count of over 800,000 players, according to SteamDB. Even beating Counter-Strike: Global Offensive to be the most played game on Steam. 

Though despite how thrilled Bezos might be with the news, he still doesn’t want anyone naming their New World Character after him

Written by Kyle Campbell on behalf of GLHF

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