Former Georgia running back Nick Chubb is getting his own signature cereal called “Chubb Crunch.”
TMZ reported that Chubb has partnered with PLB Sports & Entertainment to create this signature line of cereal. It will be available this summer online and in Heinen’s grocery stores in Cleveland.
Chubb will be portrayed as a superhero on the cover of the box and the cereal will be similar to that of Cinnamon Toast Crunch, TMZ reports.
Additionally, a portion of the proceeds will go to First Candle, an organization committed to ending Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths.
Chubb reportedly had a nephew who died from SIDS, and this is a cause that is close to Chubb’s heart.
PLB Sports and Entertainment has helped other athletes produce cereal brands, including Doug Flutie’s “Flutie Flakes.”
“It’s always been a dream to have my own cereal, especially that it benefits a cause that is close to my family,” Chubb said.