A few years ago, former For The Win colleague Luke Kerr-Dineen answered a question that seems like it gets asked every year: why doesn’t Augusta National sell its food — or ratchet up the prices on just about everything — for high prices like we see all over the sports world?
The answer was they make A LOT of money from broadcast rights and the Masters experience becomes a brand in of itself. And sandwiches for $1.50 (for the classic Pimento Cheese or Egg Salad) to just $3 (for a Bar-B-Que) are part of that.
So, as a reminder, here’s a look at the best deal in all of sports:
Lunch at #themasters pic.twitter.com/QjullqjKqV
— The Masters (@TheMasters) April 8, 2021
You could spend $8 for a full meal! How nuts is that?
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