In addition to his efforts off the court, Holiday is also an advocate for his “sisters” in the WNBA. Women in the league have long been fighting for equality, particularly regarding salary. “We want to give women in general, but especially little girls, that same ability to go out there and make money and to have that popularity that they have the same as guys, ” Holiday told Cheddar. “Not only do we support Black Lives Matter, but we support women’s sports the most in this family.”