The Detroit Lions announced Thursday, Sept. 3, that BetMGM, a joint venture between MGM Resorts International and GVC Holdings, is the club’s first Official Sports Betting Partner.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams,” said BetMGM’s Chief Marketing Officer Matt Prevost. “We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
Fan-focused assets such as presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage are included in the partnership. An existing multi-year partnership between the Lions and MGM Resorts already existed.
Available in the Detroit Lions mobile app, Lions Bingo is a predictive, free-to-play game the team introduced during the 2019 season. Fans can guess what plays may happen or statistics achieved during home and away games for various non-cash prizes. With the BetMGM partnership, fans who accurate predict the right sequence of game scenarios will be eligible to win cash prizes and future all-expense-paid trips to visit MGM Resorts properties across the country.
To access both Lions Bingo and Lions Perks, fans can download the Lions mobile app, available on iOS and Android.
To place legal sports wagers online in CO, IN, NJ and WV, visit BetMGM now.
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Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
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