Awful Announcing has reviewed a handful of registered complaints, all of which were filed by ESPN. All of the clips in question follow the general accepted principles to be considered legal fair usage: clips under 30 seconds, and not monetized or rebranded. What’s strange is that ESPN has historically not had any issues with this type of content on social media. We frequently see ESPN talent, corporate accounts, and executives often retweet clips of their content posted on social media by non-ESPN accounts. The recent crackdown raises the question of if there’s been a shift in the legal interpretation of fair use at ESPN, but a source told AA that’s not what’s at play here.