In today’s sports media landscape — where information can reach a mass audience in an instant — it’s incredibly rare for a reporter to tease a “big, big news” story for 24 hours, tip off his competitors and actually have something significant to report.
And for some reason, that’s exactly what Fox Sports and Jay Glazer tried this week when the NFL reporter hyped up an unknown scoop, promising to unveil the news during a Wednesday night broadcast of Fox Football Now on FS1.
Obviously, there was huge interest in what Glazer, who has broken huge NFL stories in the past, had to say. He teased the news as a non-transactional national story but decided to sit on the information until the little-watched program on FS1 aired at 11 p.m. ET.
The news I have tonight is not transactional news, not a player getting traded or signed. Woke up to seeing y’all going ape-you-know-what guessing what it is. It’s not what you think. Fox Football Now tonight 11 ET/ 8 PT after race
— Jay Glazer (@JayGlazer) April 15, 2020
That news ended up being that Rams center Brian Allen tested positive for the coronavirus and had nearly recovered.
Though it’s significant that Allen was the first known active NFL player to test positive for the virus, Glazer’s handling of the news was beyond suspect. He treated a global pandemic as a tool to boost ratings for a show and seemingly expected the news to equate to Rudy Gobert’s coronavirus diagnosis. It didn’t, though.
The NFL is in the offseason while Gobert’s positive test served as the catalyst for the national sports stoppage. This was news that could have been reported far earlier, and Glazer justifiably faced backlash for how he handled this report.
Jay Glazer does a lot of great work to help a lot of people.
Openly teasing 24 hours in advance of the announcement of someone having COVID-19 doesn’t exactly seem like the kindest thing to do to the impacted person.
All the best to Brian Allen. https://t.co/YQ0ZOkW7HG
— RJ Ochoa (@rjochoa) April 16, 2020
Jay Glazer does a great job but I can’t believe he kept us in suspense for 24hrs over Rams C Brian Allen being the first NFL player to test positive for Covid-19.
It is relevant because he was really sick, but not breaking news considering the circumstances.
— George Wrighster III (@georgewrighster) April 16, 2020
Jay Glazer hyped up some breaking news all day long. Turned out to be an NFLer testing positive for COVID-19. In what world is THAT something you hype up? Come on. Be better.
— Mark J. Burns (@markjburns88) April 16, 2020
Everyone next time Jay Glazer says he has major news pic.twitter.com/E6wzfJuI4a
— Torey Lovullo Burner (@burner_torey) April 16, 2020
Jay Glazer breaking news a NFL player tested positive for COVID-19 will be remembered with earth-shattering league moments like that time Antonio Brown was a Buffalo Bill.
— Brad Evans (@NoisyHuevos) April 16, 2020
The fact that Jay Glazer actually used someone’s COVID 19 case to grab for ratings is pitiful and he should be ashamed of himself u don’t tell people to tune in for ground breaking news to report someone’s illness.
— Chris Madden (@cmadden222) April 16, 2020
JAY GLAZER: I have HUGE NFL news 👀👀
US: omg is it a tradeGLAZER: no but it’s HUGE get ready to FALL ON UR ASS
US: pls tell us 😩😩GLAZER: ok Brian Allen of the Rams has coronavirus
US: oh wow that's sad i hope he's not really sickGLAZER: no he's totally fine
US: pic.twitter.com/XKRPkXzvA7— Tyler Conway (@jtylerconway) April 16, 2020
Jay Glazer’s “big breaking national news” was the biggest letdown in the history of breaking news.
— Diesel (@sportsphanatik1) April 16, 2020
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