Heinz decided to take a unique and artistic approach to its Super Bowl ad this year.
In the 30-second spot, which was unveiled Wednesday, the company actually divides the screen into four quadrants, each airing a different scene simultaneously. The common theme in all four storylines turns out to be the presence of Heinz ketchup.
Roman Coppola, the son of renowned director Francis Ford Coppola, directed the visually striking spot, which will air in the second quarter.
“To think of a way that four stories can share resemblance, be on the screen together, be cohesive and visually attractive, and be inviting for the viewer to watch, was a fun challenge that gave a very interesting set of parameters to work within,” Coppola said in a news release. “We tried to be creative and also strict about the form, to make the ad best suited for people to see four things at once.”
Check out the full spot below.