Lamar Jackson led Cyber Monday merchandise sales

Baltimore Ravens quarterback Lamar Jackson has already started his takeover, leading all athletes in Cyber Monday merchandise sales.

The NFL is absolutely enthralled with Baltimore Ravens quarterback Lamar Jackson. So much so that he destroyed in merchandise sale on one of the biggest shopping days of the year.

According to ESPN’s Adam Schefter, Jackson outsold every other athlete in total merchandise sales on the Fanatics website.

It seems every week we’re left with new additions to his highlight reel, whether it be a long run dashing between defenders or a perfectly-placed pass for a touchdown. With Jackson currently the frontrunner for the NFL’s MVP, about to set the single-season rushing record for quarterbacks and leading the best team in the league, there’s little wonder as to why fans were buying up his merchandise.

As coach John Harbaugh was caught saying to Jackson at one point this season, “You know how many little kids in this country are gonna be wearing number 8 playing quarterback for the next 20 years?”

Looks like Harbaugh was right.

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