The future is now for the sports bettor and the NBA, and Ezra Kucharz, the chief business officer at DraftKings, explained how this is all going to work and how sports betting will affect the average NBA fan. What is the benefit for the NBA? “People watch games longer when they’re betting on them,” Kucharz said. “They engage in more games when they are involved. That’s in a nutshell. You’ll see the continued growth of sports betting in this country outside the few states that have online sports betting right now.”