It’s safe to say the Pop-Tarts Bowl, which is the beloved Cheez-It Bowl rebranded, is among college football fans’ favorite bowl games after Thursday night’s inaugural game.
There were Pop-Tarts everywhere — from the (non-edible) mascot popping out of a giant toaster to meet the people for the first time only to be eulogized after the game to victorious Kansas State players devouring the edible mascot to the subsequent Pop-Tarts-inspired memes.
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Sure, the Wildcats topped NC State in an exciting game, but the abundance of Pop-Tarts really stole the show at Camping World Stadium in Orlando. And practically overnight, the bowl’s popularity exploded.
So here’s a look back at some hilarious Pop-Tarts photos from the Pop-Tarts Bowl.