The 2023 WNBA draft is April 10 and while some of the brightest names in women’s basketball are set to take the stage, there are numerous WNBA players that you should know.
While many NIL dollars are being spent on collegiate athletes, less are being spent on women’s professional athletes. Players like Washington Mystics guard Natasha Cloud recently opined why she doesn’t have a sponsorship with a pet brand. PetSmart recently did an NIL deal with Arkansas football player Trey Knox and his dog, Blue. Cloud has double the following on Twitter as Knox, but no pet brands have a sponsorship with Cloud. Other WNBA players in particular have wondered why brands aren’t pushing their advertising dollars into the professional women’s basketball world. WNBA players are great brand partners and have a fanbase that hangs on their every word.
While platforms like Parity focus on solely connecting elite female athletes with brands that match their mission, the percentage of sponsorships of female athletes is still much smaller than their male counterparts.
Due to this disparity, I founded Your Potential for Everything to help women and the underrepresented in sports gain clarity, confidence and grow their brands. With this experience in mind, I will highlight WNBA athletes and pair them with suggested brands based on their background and online presence. Whether you are a fan, brand or athlete, get to know the featured athletes below and recognize that athletes are humans First.
Let us know if you think these brands match the athlete and what other athletes we should highlight.