12 up-and-coming golf brands to watch in 2023

Check out these up-and-coming golf brands to stay ahead of the trends in 2023.

Everyone has their favorite or go-to brand.

Whether it be an industry giant like Nike or FootJoy, or a smaller brand like Rhoback or SwingJuice, everyone has a brand that fits their personality.

With golf season ramping up, Golfweek has cultivated a list of apparel, accessory and other golf-centric brands to help you become your best golfing self.

Whether you’re looking for what’s next, or just want to try something that’s off the beaten path, we have something for you. From apparel to equipment to accessories and more, this list contains brands that are worth keeping an eye on as they continue to develop.

Long gone are the days of stiff collars and muted colors. These brands build upon the pillars of tradition, adding their own touch to the game we all love.