“You don’t have to explain why you’re coming back when you’re Michael Jordan,” Falk said. “This was like Twitter before Twitter. This might have been the greatest tweet in history. It would’ve been retweeted by millions of people. When people use the word a statement, this was a statement. In every sense of the word. It was serving notice to the rest of the league, ‘Holiday is over. Get ready. Back to the game. Back to torment you. Back to block your path.’ Back to whatever. He obviously wasn’t coming back for money, it’s not like he missed the publicity. He just missed the game.”