We’re still awaiting the final game of the 2023 NCAA women’s basketball tournament, but this Final Four has already been one to remember.
ESPN announced that the pair of Final Four games in Dallas on Friday night earned an average of 4.5 million views, becoming the most-watched women’s semifinal round in the network’s history. That was an overall year-over-year increase of 66%.
Unsurprisingly, the battle between undefeated South Carolina and Iowa led by star Caitlin Clark was the more watched of the two games, but LSU’s win over Virginia Tech averaged 3.4 million and peaked at five, a 57% year-over-year improvement.
Now, the two will face off for a national title.
#WFinalFour ๐๐๐๐๐๐ across ESPN platforms to become the most-viewed #NCAAWBB semis (4.5M avg viewers) in ESPN history
๐@IowaWBB vs. @GamecockWBB | 5.5M viewers | Peak: 6.6M
๐@LSUwbkb vs. @HokiesWBB | 3.4M viewers | Peak: 5M
๐2 most-viewed ๐ games ever on @ESPNPlus pic.twitter.com/qHD3VtYp3F— ESPN PR (@ESPNPR) April 1, 2023
Women’s basketball seems to be growing in popularity, and a thrilling tournament that featured a number of big-time upsets certainly helped.
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