The Wisconsin Athletic Department announced yesterday it was partnering with Opendorse to launch the ‘YouDub’ program, giving student-athletes an opportunity to capitalize on their own name, image and likeness.
The move is made in line with sweeping changes across college sports. While there are still more hurdles to pass, college athletics is on its way to allowing student-athletes to make money off their own name, image and likeness.
Here is what the head coaches of various Wisconsin teams had to say about the news: