College football will look a whole lot different off the field this year with new name, image, and likeness laws now in place for athletes. Wisconsin football was ahead of the July 1 law changes in partnering with Opendorse, a company designed to help each athlete build their brand while at UW.
Wisconsin partners with Opendorse to launch NIL program for student-athletes
Wisconsin head football coach Paul Chryst released a statement last week in full support of players taking advantage of this new and exciting opportunity to profit off of their hard work and success.
Here are Chryst’s full thoughts on a new era for Wisconsin football and for college football as a whole:
Make the most out of every
𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 you're presented!#OnWisconsin ✗ @opendorse pic.twitter.com/H9CHqZLN0C— Wisconsin Football (@BadgerFootball) July 1, 2021