Tennessee Titans quarterback Will Levis released a new fragrance by Hellmann’s Mayonnaise on Monday, Will Levis’ No. 8 parfum de mayonnaise. The product release came with a hilarious ad starring Levis, and the scent sold out quickly.
The company is releasing the fragrance in batches, though, with more being released daily. On Tuesday, the fragrance sold even faster than on Monday, selling out completely in one minute.
Today’s supply sold out in one minute. I had one in my cart and apparently I checked out too slowly. #Titans pic.twitter.com/06jeobJOiS
— Paul Kuharsky (@PaulKuharskyNFL) August 14, 2024
Hellmann’s marketing department understood the assignment with this one. The original ad is perfection, a hilarious parody of typical fragrance ads depicting beautiful people and sexiness. The whispered “Luscious. Eggy. Smell like greatness” at the end of the ad as Levis runs away from the camera through fog is pure gold.
Tuesday’s fragrance drop came at 10 a.m. Look for more tomorrow!