Listen. Ja Morant might not be fine in the West after a 40-point drubbing by the Lakers, but he’s certainly fine in the sneaker game.
The one thing he does have on LeBron James now is that he might have the most important signature shoe with Nike. Don’t leave just yet! I promise I’m not trolling.
Yes, LeBron James’ signature sneaker is Nike’s most popular model. And we know what we’re getting out of it. But Ja Morant’s shoe is the one that Nike absolutely needs to hit right now.
Morant is Nike’s very first Gen Z athlete. LeBron is going to be off the court soon. So is Kevin Durant. Giannis Antetkounmpo is closer to 30 than he is 20.
Morant? He’s got that Gen Z audience down. He’s cool. He can fly. He’s the point guard everyone wants to play like. And that’s why his shoe is so important to what Nike is doing moving forward.
That’s what we talk about on today’s episode of Special Delivery. Tap in.