AEW has built most of the program around the AEW World Championship match at Double or Nothing around the idea that it’s all of the “Four Pillars” in one title bout — four young stars who help form the foundation of the company.
It’s a phrase that was originally coined by MJF, but at least one of the participants in the main event this Sunday isn’t crazy about it. That would be Darby Allin, and he has his reasons.
As Allin told Sean Ross Sapp of Fightful in an interview ahead of Double or Nothing, he doesn’t like the term simply because it excludes others who have helped build AEW into the success it is today.
“Yeah, I don’t know, I never liked that term, ‘Pillars,'” Allin said. “Never liked it, never liked it. I think it’s a cute catchphrase Max came up with … It feels like we’re above people when we call ourselves the Pillars, and I honestly feel like whoever is ride or die with this company is a Pillar in my eyes.”
One person who would likely agree with Allin’s take is Britt Baker, who has consistently lobbied to be included in the Pillar talk given her efforts in AEW since its very beginnings.
Don’t miss #AEWDynamite tonight on TBS and the series premiere of #AEWAllAccess immediately following!
Yours truly,
“The Pillar”Dr Britt Baker
D👇🏻M👇🏻D👇🏻 pic.twitter.com/BI3JfggSPj— Dr. Britt Baker, D.M.D. (@RealBrittBaker) March 29, 2023
In any case, the Four Pillars phrase makes for good branding if nothing else, and a ready-made way for AEW to promote the championship match at Double or Nothing. We’ll see if Allin, Jack Perry or Sammy Guevara can become the top dog of the foursome Sunday night or if MJF manages to continue his reign over everyone, Pillars or not.