While scrolling through social media over the years, Irving noticed some of the show’s most notable scenes had been turned into memes. Irving told Nike that the show’s impact was all over social media, where plenty of athletes and teenagers regularly interact. He believed the show resonated with adults, too. “We felt like SpongeBob transcended beyond just one age group,” Nethongkome said. “It wasn’t just your generation or my generation. I feel like SpongeBob is so iconic. It’s like ‘The Simpsons’ or ‘South Park’ where you don’t have to be a certain age limit to appreciate it. It’s for everyone. It was less about cartoons and the relevance of SpongeBob now.”