As the conversation surrounding conference realignment has picked up steam over the past handful of years, the idea of athletic revenue and revenue generators around the country in college athletics has become commonplace.
A decade ago, you likely wouldn’t have found a single average fan who could tell you who some of the biggest revenue drivers in college football were, or even cared about the subject, for that matter. Things have changed now.
With USC and UCLA off to the Big Ten a year from now, the remaining schools left in the Pac-12 have been assessing their options going forward, with the conference trying to nail down a new media rights deal in the wake of it all.
While some hope that the conference stays together, others may be looking for a way out, and trying to let it be known how much revenue they bring in so as to look more attractive to the prospective conferences that may take them in.
So in the Pac-12, which schools can say that they are the biggest money makers? Take a look at this list recently published by USA TODAY: