The eve of the Super Bowl always creates an extra level of anticipation, which includes the commercial buzz from the spots that will look to make the biggest impact on Sunday (and beyond).
This year a significant number of brands have already gone live with Big Game ads, so that hopeful impact is taking shape well before the first commercial break.
Which brand is currently on top the view-count leaderboard?
Here’s the latest, according to AdBlitz, a YouTube exclusive.
Scotts & Miracle-Gro
https://www.youtube.com/watch?v=-QKt8GtRUOA&list=PLjncHZSg0GNFYrFpjelnW-RzqAM_K0Pg_&index=5
One of many first-time advertisers in the Super Bowl this year, the company’s celebrity-filled backyard has steadily climbed up the view-count charts.
Anheuser-Busch
https://www.youtube.com/watch?v=Gq7QhjTJAFo&list=PLjncHZSg0GNFYrFpjelnW-RzqAM_K0Pg_&index=16
Anheuser-Busch takes to the Super Bowl commercial stage in 2021, with the company’s first-time corporate spot. So far, the 60 seconds of relatability has been a hit.
Bud Light
https://www.youtube.com/watch?v=X9jkvq4-tCU&feature=youtu.be
Bud Light tapped its own nostalgia in this Super Bowl ad, taking fans back to multiple eras of the beer brand’s Big Game spots. And it’s been a solid formula too, with the commercial steadily climbing the view-count ladder.
Bud Light Seltzer Lemonade
https://www.youtube.com/watch?v=g6CVKs77X74&t=1s
Another commercial that has people nodding in relatable unison is this spot from Bud Light Seltzer Lemonade. The topical, timely spin on the “lemons” that 2020 so unexpectedly provided is rising up the view-count charts and nearing an impressive mark.
Doritos
https://www.youtube.com/watch?v=BLuqtTn4610
A two-dimensional Matthew McConaughey has been a crowd pleaser so far, with the Doritos ad not letting up from its teasers that set up the actor’s new…look.
Uber Eats
https://www.youtube.com/watch?v=D-Q3HNp6dew&t=1s
Wayne. Garth. Cardi B. The mix of yesteryear and present-day has this Super Bowl commercial from Uber Eats quickly gaining a ton of attention.
Chipotle
https://www.youtube.com/watch?v=BkXHqihY4RE
One boy’s questions about his Chipotle burrito has managed to hold the No. 2 spot for most views on YouTube’s AdBlitz.
Amazon
https://www.youtube.com/watch?v=xxNxqveseyI
Michael B. Jordan as Amazon Alexa’s new body still holds the view-count lead, racking up a current total that some ads might not gain in a year.