The e-commerce industry is booming in today’s world. It is estimated that online sales will reach 22% of the global fashion market revenue in 2022, and that is just one industry in the e-commerce space. Over the past few years, we have seen the e-commerce space evolve from an afterthought to an essential part of every brand’s ability to reach new customers.
As we learn more about the industry, one thing has become abundantly clear; customers want transparency. They want to know that the place they are shopping is doing its best to be transparent and isn’t holding back any information. This transparency is good for both the customers and the businesses themselves as it has been shown to lead to better customer retention, less drop-off, and higher overall customer satisfaction.
But this idea of being transparent is fairly new (unfortunately), so we have reached out to business leaders in e-commerce to hear what newcomers should know about brand transparency.