The last time the NBA made a deal for its media broadcast rights, it brought in so much money it changed the face of the league for much of a decade in the form of the Golden State Warriors dynasty being financially possible.
Now, the league is inching towards its next such deal — and it is expected to be substantially bigger given the growth of the league even in these lean times of the pandemic. Estimates of a deal at 75 billion dollars aren’t out of the realm of the realistic, up considerably from the current one, which is valued at “just” $24 billion and run through the 2024-25 season.
But don’t expect the usual players to be the only ones on the scene.
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We could be just a few short years away from a revolution in how we watch the league — and through it the Boston Celtics — so check out the video embedded above to get a heads-up on what might be coming down the pike.
This post originally appeared on Celtics Wire. Follow us on Facebook!
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