As far as nicknames go, “The New Big Three” is not exactly at the top of anyone’s list for the most creative NBA group monikers ever devised. But sometimes, what sticks is how such groups are remembered, as was the case with the driving forces behind the Boston Celtics’ hanging of Banner 17,
For just a moment, that trio — Hall of Famers Kevin Garnett, Ray Allen and Paul Pierce — tried to transgress the fundamental law of nicknames by coming up with one for themselves as part of ESPN’s iconic “This is SportsCenter” long-running ad series.
In the spot, the trio barge into the offices of ESPN to workshop several such names with Scott Van Pelt. You have to watch this clip to see what might have been.
“The Three Amigos” might have been the catchiest, but it certainly did not pan out that way after a recently-healed rift would later open between the trio, so perhaps “The New Big Three” was the right call, after all.
https://www.youtube.com/shorts/9j5EsPSRntA
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