When the Washington Huskies take the field on Friday for their matchup with the UCLA Bruins, they’ll be led by offensive linemen like Landen Hatchett and Gaard Memmelaar, who are usually the first players out of the tunnel, alongside…World of Warcraft characters?
On Tuesday morning, Washington, or the “University of Warcraft,” as it will be rebranded for the week, announced a partnership with Blizzard for Friday’s game against UCLA to celebrate the 20th anniversary of World of Warcraft.
“We are thrilled to unite interactive entertainment with the sports industry to celebrate 20 incredible years of World of Warcraft delighting millions of players worldwide,” said Monica Austin, Blizzard Entertainment’s head of marketing. “Our teams have been working together to create incredible in-person and broadcast experiences for fans, and we hope Husky Nation and World of Warcraft players alike are excited to WoW down to Washington.”
Blizzard has collaborated with the university on a special logo, shirts for the student section, and a graphics package for the jumbotron that will be displayed throughout the game.
The sponsorship also includes NIL deals for LB Carson Bruener, WR Denzel Boston, RBs Adam Mohammed, Camden Sirmon, and Jonah Coleman, DBs Kamren Fabiculanan and Cameron Broussard, OL D’Angalo Titialli, DL Jacob Lane, and QBs Demond Williams Jr. and Will Rogers.
“We’re excited to partner with Blizzard Entertainment in a groundbreaking collaboration that brings together the worlds of sports and gaming, highlighting our shared commitment to innovation and creativity,” said deputy athletic director Kurt Svoboda. “Our football players have had the unique chance to contribute to Blizzard’s 20th anniversary celebration, gaining valuable insights into the creative production process behind an iconic brand. We look forward to Friday’s World of Warcraft takeover at Husky Stadium, where two powerhouse brands will come together for an unforgettable experience.”
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