Big Ten basketball media days unfolded earlier this week in Rosemont, Illinois. USC was part of the festivities as one of the four new school in the Big Ten Conference. First of all, USC was picked to win the Big Ten in the preseason poll. That’s obviously great. What matters more, though is that it is already apparent how much more national exposure USC women’s basketball will receive in the Big Ten.
A short video from USC women’s basketball, featuring remarks from head coach Lindsay Gottlieb, underscores the value of the broader exposure USC will receive in the Big Ten. For one thing, USC will be visiting a lot of new cities and new arenas the Trojans haven’t played in before. Precisely when USC’s national brand is rising and the Trojans are becoming a more popular program for elite recruits, USC will be able to be seen by more eyeballs in more parts of the country. What you can also see from the video, if you pay close attention to college basketball, is that national college basketball personalities and reporters such as Big Ten Network’s Mike DeCourcy, attended Big Ten media days and were able to interact with Gottlieb and USC stars JuJu Watkins and Kiki Iriafen. That’s tremendously important in enlarging USC women’s basketball’s national profile. The Big Ten is going to be really good for USC women’s basketball, and we’re only just beginning.
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