USC athletics has enjoyed significant growth and improvement in football since Lincoln Riley arrived, but an upward trajectory has spread to men’s and women’s basketball.
Of course this is still a football school, and of course football matters most to every USC fan, as it should, but the Trojans are entering rare territory within the larger history of their athletic department.
When was the last time USC entered a new college sports cycle in late August with this much excitement and publicity surrounding all three revenue sports: football, men’s basketball, and women’s basketball? Let’s put this exciting time for USC athletics into perspective, savoring the relevance USC has attained and is continuing to build in prominent sports thanks to the arrival of Bronny James, joining Juju Watkins, Caleb Williams, Lincoln Riley, Isaiah Collier, and other bright lights in Los Angeles?
National media figures are more interested in USC. Media podcasts, such as the Last Word On Sports podcast, have talked to us at Trojans Wire. It’s such a new and exciting time.
Let’s give you a taste of the newer, bigger appetite for USC sports across the country: