USA TODAY to sponsor the 2024 NASCAR Cup Series race at New Hampshire

USA TODAY will be the title sponsor of the 2024 NASCAR Cup Series race at New Hampshire. The NASCAR race will be called the USA TODAY 301.

New Hampshire Motor Speedway has announced that [autotag]USA TODAY[/autotag] will be the title sponsor of the NASCAR Cup Series race in 2024. The Cup Series race will be called the “USA TODAY 301” and represent the level’s 53rd race at New Hampshire. It will cap off an exciting weekend that also features the NASCAR Xfinity Series and the NASCAR Whelen Modified Tour.

“We are thrilled to partner with New Hampshire Motor Speedway and Speedway Motorsports for the USA TODAY 301 NASCAR Cup Series race,” said Gannett | USA TODAY Network Vice President of Sports Revenue Strategy Nate Scott. “Racing ranks high among our 50 million engaged sports audience, and we can’t wait to share the excitement and incredible content with our loyal fans.”

The USA TODAY 301 at New Hampshire will occur at 3:30 p.m. ET on Sunday, June 23. Live coverage of the highly anticipated event will be on the USA Network. Motorsports Wire will provide heavy coverage of the USA TODAY 301 and the events that will take place during the race weekend at New Hampshire, starting on Friday, June 21.

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