Could a Bot write a top Super Bowl spot better?
Thanks to Adweek and some interesting state-of-the-art AI, we get a glimpse at the answer in 2021.
Using a Super Bowl Bot—an AI that taps sophisticated language generation tech to create Super Bowl ad concepts—they were able to see how the technology would approach the 10 highest-rated USA TODAY Ad Meter commercials of all time.
What were the results? As Adweek noted: ...hardly as memorable or unique as the highly polished ads they are mimicking, the bot is at least able to string together coherent, often-zany ideas that might pass for a real ad in the Big Game—if not a historically popular one.
In the end, though, it’s really about popular opinion—so let’s take a look at these top-spot retakes…and you can be the judge.
For more Big Game coverage—before, during and after—make sure to check out the latest from Adweek.
10. Anheuser-Busch Football-playing Clydesdales turn to zebra referee to review call on replay (2003)
The bot’s rewrite:
9. McDonald’s: Jordan, Bird shoot hoops (1993)
The bot’s take:
8. Bud Light: Owners demonstrate how their dogs fetch Bud Light (2004)
The bot’s take:
7. Pepsi: Flying geese (1998)
The bot’s take:
6. Pepsi: Frozen tundra (1996)
The bot’s take:
5. Anheuser-Busch Romantic evening goes awry with satin sheets (2002)
The bot’s take:
4. Pepsi: A chimp experiment goes awry (1994)
The bot’s take:
3. Pepsi: Pepsi vs. Coke truck drivers in diner (1995)
The bot’s take:
2. Pepsi: Coke driver nabs Pepsi (1996)
The bot’s take:
1. Pepsi: Boy gets sucked into Pepsi bottle (1995)
The bot’s take:
