As it turns out, comparing Becky Sauerbrunn to Jay-Z’s mistress is not the best way to honor the U.S. women’s national team captain for reaching 200 caps.
U.S. Soccer send out a marketing email on Tuesday morning with the cringeworthy subject line: “Celebrate Becky With The Good Hair!”
As anyone with even a cursory knowledge of pop culture will tell you, being called “Becky with the good hair” is not a compliment, no matter how nice their hair may or may not be.
“Becky with the good hair” is, of course, the mysterious woman Beyoncé hinted was Jay-Z’s mistress on her landmark 2016 album “Lemonade.”
Hours after their first email, U.S. Soccer sent a follow-up email apologizing.
“U.S. Soccer apologizes for the subject line of our email sent this morning to celebrate Becky Sauerbrunn’s 200th cap,” it read. “It was insensitive and should not have been sent. We have connected with Becky and apologized. We have also reviewed our approval process for external marketing communications, and are committed to being more thoughtful in the future.”
I am once again asking literally anyone in charge of a brand to learn what “Becky with the good hair” actually means pic.twitter.com/juN2P35M5G
— Julie Kliegman (@jmkliegman) April 11, 2023
A cringe story in two parts.
“Celebrate Becky with the good hair!”
— U.S. Soccer Reform (@reformussoccer) April 11, 2023
Sauerbrunn was honored in her hometown of St. Louis prior to Tuesday’s game against Ireland, which actually was her 216th cap.
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