United Center lands new drink sponsor for Bulls, Blackhawks games

The United Center, Chicago Bulls, and Chicago Blackhawks are changing soft drink sponsors, with PepsiCo becoming the new face.

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The Chicago Bulls have had a solid offseason, and it’s brought a few changes to the roster. Obviously, Nikola Vucevic and Coby White remained in place, signing extensions with the team, but the Bulls brought in two new faces in free agency: Jevon Carter and Torrey Craig.

But Chicago’s changes haven’t been all on the court. The United Center underwent one major change. As announced on its Twitter account, United Center, the home for Bulls and Chicago Blackhawks games, is switching drink sponsors. PepsiCo is the new sponsor.

PepsiCo will now be the soft drink provider of the United Center, the Bulls, and the Blackhawks, as the drink company and the three entities announced a multi-year partnership.

“Together with the Chicago Bulls and Chicago Blackhawks, the United Center is committed to elevating the fan experience by partnering with brands who lead with innovation and offer best-in-class products,” said Joe Myhra, the senior vice president of the United Center, in a press release. “We are thrilled to collaborate with PepsiCo in the coming years as we work to create iconic experiences for fans at the arena in addition to expanding our collective impact in our surrounding community.”

The change means Coca-Cola and its brand family, including Fanta, Minute Maid and Dasani, will be replaced by PepsiCo branded products: Pepsi, Diet Pepsi, Mountain Dew, Starry and Aquafina.

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