The UCLA Bruins Athletic Department made a move earlier this week, partnering with JMI Sports for 11 years. JMI Sports will assist with the Bruins multimedia rights partnership. This should give UCLA athletics a new growth in the game.
UCLA Athletic Director Martin Jarmon was thrilled with the agreement. He had this to say about the news:
“As we begin a new era at UCLA as a member of the Big Ten Conference, we’re excited to also join forces with JMI Sports to help us capitalize on a larger platform, from a multimedia rights perspective. Throughout the course of our conversations with Erik Judson and JMI Sports leadership, what continually stood out was their deep understanding not only of the ever-changing world of college athletics, but also of the history and value of the UCLA Athletics brand. With their home base being in Southern California, they have strong knowledge of both the local and national landscapes. It was apparent from the start that JMI Sports wanted to partner with UCLA, and we are looking forward to working hand-in-hand with them for many years to come.”