When you think of collecting sports cards, the Upper Deck brand is one of the more iconic in the industry. And now, with the NASCAR season wrapping up, the company is sponsoring a car featuring Michael Jordan, Wayne Gretzky, and Tiger Woods.
On Monday, Upper Deck and 23XI Racing unveiled the paint scheme for Tyler Reddick’s car this week in Darlington for the season-finale race. And the car features the three legends. Jordan is part owner of 23XI Racing, which employs Reddick so it makes sense for the collab to happen on his car.
Check out the sweet paint scheme that will run this weekend:
The No. 45 Upper Deck Toyota Camry XSE will debut this weekend at Darlington, S.C., in the 2024 regular season finale. The scheme is fit for the current regular season points leader with 23XI Racing co-owner Michael Jordan alongside Tiger Woods and Wayne Gretzky on the hood đ. pic.twitter.com/tuNLwe0FKz
— 23XI Racing (@23XIRacing) August 26, 2024
The partnership with NASCAR and 23XI Racing also features authenticated memorabilia and trading cards of NASCAR stars Tyler Reddick and Bubba Wallace. That gives fans a new way to collect NASCAR drivers from the team.
âThis collection is monumental for Upper Deck as it reintroduces racing into our diverse lineup of premium authenticated memorabilia,â said Upper Deck President Jason Masherah. âJust as 23XI burst onto the NASCAR scene with speed and determination, weâre bringing racing to our portfolio with the same energy. Weâre thrilled to celebrate iconic moments from this fan-centric sport.â
Reddick enters this weekend’s Southern 500 at Darlington Raceway as the points leader in NASCAR this year. He has also qualified for NASCAR Cup Series Playoffs.
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