Two weeks after Yurachek’s NIL column, Arkansas loses its NIL director

Terry Prentice practically ran Arkansas’ NIL program. He’s now off to Mississippi State.

Terry Prentice, who served as the University of Arkansas athletic director for branding and inclusion, has left the post to become deputy athletic director at Mississippi State.

Prentice had been in that role with the Razorbacks since 2021. That was about the time schools across the country began to tackle Name, Image, Likeness activities. Prentice was, in a manner, Arkansas’ NIL lead in the athletic department.

Before arriving at Arkansas in 2021, Prentice held the diversity and inclusion AD position at Kansas. He also worked with the Razorbacks Foundation from 2014-18 after graduating from Arkansas in 2012.

Arkansas athletic director Hunter Yurachek authored an editorial in the Arkansas Democrat-Gazette earlier in August that wished for the United States’ Congress make changes to the NIL, specifically calling for regulation of it.

In that vein, a larger spotlight than usual exists on Prentice’s replacement.

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