NIL has been a part of college athletics for a few years, but it still feels like a lot is changing. Obviously, NIL favors Universities with large alumni networks and strong booster programs, so schools such as the Texas Longhorns and Oregon Ducks have done an outstanding job of adapting to the changing times.
It is no secret that there is a lot of money down on the Forty Acres, so it is cool to see the University invest that money in the athletic program and athletes. For example, earlier this summer the Longhorns had a recruiting weekend where they brought in a bunch of Lamborghini’s sitting outside Darrell K. Royal Stadium for recruits to look at while on campus.
The relationship between Lamborghini and the Longhorns appears as if it will only get better over time with WR Isaiah Bond and DB Michael Taaffe being selected as Lamborghini Austin’s Promotional partners for the 2024 season.
In the case of Taaffe, a former walk-on and fan favorite, it is awesome to see guys like this get a life-changing opportunity that would have never happened before NIL became part of the current college landscape.
Congratulations to Isaiah Bond and Michael Taaffe on their selections to be Lamborghini Austin's Promotional partners for the 2024 season. pic.twitter.com/S1PxmSRYue
— Lamborghini Austin (@lamboaustintx) August 1, 2024
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