Paul “Triple H” Levesque is now a member of WWE’s C-suite.
WWE announced today that Levesque had been “elevated” to Chief Content Officer, reporting to co-CEO Nick Khan. In his new role, Levesque will “oversee Creative Writing, Talent Relations, Live Events, Talent Development and Creative Services.”
The press release announcing the move credited Levesque for “a 15% spike in Monday Night Raw viewership and double-digit increases in social media engagement” since he took over creative following the retirement of Vince McMahon.
“WWE is one of the most prolific producers of premium content in the world and I look forward to this amazing opportunity,” Levesque said in the release. “Having spent my entire career in this business, I’m confident that we have the right pieces in place to continue to grow our audience and deliver for our fans around the world.”
So far, two big themes have emerged during Levesque’s short tenure in charge of WWE creative. The first is a re-emphasis on wrestling, which was literally a forbidden word during parts of Vince McMahon’s time in charge. WWE programming has seen a number of longer, more thoughtful matches, as well as obvious effort to improve the prestige around titles like the Intercontinental and United States Championships.
The other trend has been one of former WWE and NXT returning to the company and immediately finding roles on weekly TV. Dakota Kai and IYO SKY have settled in nicely alongside Bayley as part of the Damage CTRL stable, Johnny Gargano and Dexter Lumis are appearing regularly on Raw, and Braun Strowman arrived on this week’s Raw in Kansas City while promising to show up on SmackDown as well.
While it remains to be seen how Levesque juggles his additional duties as Chief Content Officer, it should be a comforting thought for WWE fans who enjoy the product even more since he was given creative control to know that he’s now even more entrenched as an executive.