[autotag]Trackhouse Racing[/autotag] continues to bring in major sponsors before the 2024 NASCAR season. On Tuesday evening, Trackhouse Racing announced that it has signed Wendy’s as a new partner starting in 2024. The fast-food company sponsored former Legacy Motor Club driver Noah Gragson in several races but did not follow him to Stewart-Haas Racing.
Shane van Gisbergen will have Wendy’s as a primary sponsor in the Cup Series race at Talladega in April, and one NASCAR Xfinity Series event that has not yet been announced. The company will also sponsor Daniel Suarez in the opening Xfinity Series race at Daytona International Speedway. Throughout the 2024 season, Wendy’s will have associate branding on the Cup Series cars.
Order up! The House is getting 𝗕𝗶𝗴𝗴𝗶𝗲𝗿 in 2024.
🍔: https://t.co/ikk9c2Ivgu pic.twitter.com/th9UsnrRTu
— Trackhouse Racing (@TeamTrackhouse) January 16, 2024
Wendy’s is the second big sponsor to join Trackhouse Racing after Busch Light left Stewart-Haas Racing for Ross Chastain and the No. 1 team. It is notable as Trackhouse Racing is a new-era NASCAR organization that has continued to show its importance to the sport. With the new campaign right around the corner, the NASCAR team is flexing its muscles as a promoter for sponsors.
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