Time Lord might just have an endorsement deal to ‘watch’ out for

Boston Celtics second-year center Robert Williams III might just have himself a timely sponsorship deal in the works.

It’s about time Boston Celtics second year center Robert Williams III got himself an endorsement deal, and if the rumors pan out, there’s really no more appropriate of a sponsor in the NBA for the company being discussed as such.

Swiss watchmaker Tissot is rumored to be considering working with the Boston big man on a sponsorship deal, revealed during yesterday’s Toronto Raptors Game 3 broadcast on NBC Sports Boston, with analyst Abby Chin getting Williams on record about the sponsorship possibility.

The Texas A&M product is an ideal brand ambassador ot just because of his impeccable timing protecting the rim, but also because of his ‘Time Lord’ nickname, bestowed on the Louisiana native by ‘Weird Celtics Twitter’ (as the quirky, meme-driven subculture calls itself) after some early-career difficulty with appointments.

It is of course derived from the popular BBC sci-fi series “Dr. Who,” named after the race of aliens able to control space and time with their advanced technology.

As Tissot has worked with NBAers like Tony Parker and even serves as official timekeeper to basketball organizations ranging from the WNBA to FIBA, it’s hard to think of a more apt partnership.

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