Tim Reynolds: Even going up against the Democratic National Convention, the most-viewed networks among all the key demos (including adults 18-49) in prime time — broadcast and cable included — have been ESPN and TNT during the NBA playoffs. The big stat is this one: Average viewership, per Nielsen, for NBA playoff games is 70% over NHL playoff games and 88% over MLB games (admittedly, baseball is not in the playoffs, so it’s not apples to apples there).
Tim Reynolds: Even going up against the …
