Three reasons why Oklahoma lost to Texas Tech 69-61

Oklahoma (14-8, 4-5) lost what felt like a must-win road game against Texas Tech (14-8, 5-4).

Oklahoma (14-8, 4-5) lost what felt like a must-win road game against Texas Tech (14-8, 5-4). The Sooners held a 31-30 lead at the half and battled with the Red Raiders for the final 20 minutes, losing the lead and going cold when it mattered most.

NO DOO

Once again Kristian Doolittle was not an important part of the offense. Doolittle did come down with 11 rebounds but the senior forward was neglected offensively with just eight points. Texas Tech did a great job of keeping him at bay but the Sooners need more out of Doolittle if they wish to continue their road to the NCAA Tournament.

DON’T LET ME GET IN MY ZONE

What has worked before did not work tonight. Oklahoma switched to a 3-2 zone with about four minutes left to slow down the Red Raiders’ offense. The switch failed to prove effective and Texas Tech pulled away to an eight-point lead and a win. Kruger and his staff have to become more inventive when drawing up late-game situations.

CONSISTENTLY INCONSISTENT

Both players and coaches alike are responsible for lacking consistency this season. The Sooners have won just one road Big 12 game (Texas). If they want to have a shot at making the Tournament, Oklahoma needs to become a more consistently good club. As of this point in the season, the Sooners are only consistently wrong. Fixing small things on this team can pay off big time. It needs to happen sooner rather than later if they want to have a shot at making a run in March.

Oklahoma will be back in action Saturday as they will host No. 13 West Virginia on ESPNU at 1p.m.

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