“This is not an endorsement deal,” Antetokounmpo told CNBC of his first brand investment. “Obviously, I can help the brand and go out there and sell it to everybody, but this is not what this is. … this is a company I really believe in.” “I could go with Gatorade, I could go with BodyArmor, but at the end of the day Ready was the right fit for me,” Antetokounmpo added.