The real goal, he says, is to break barriers for people of color in the wine community, the way his best friend Dwyane Wade is doing. “For so long, Black winemakers haven’t gotten a fair shake; they haven’t gotten their shot. I’ve tasted some great wines by winemakers of color, and nobody’s really doing anything substantial in that lane. So that was a goal that we talked about constantly from the beginning, about what we want this brand to be and that was the first thing that came to mind. We have to support winemakers of color.”