The NCAA remains dependent on cheap …

The NCAA remains dependent on cheap labor to fill its buildings and fuel its championships and sell its jerseys – the ones often featuring a player’s names on the back, from which players, until now, haven’t been able to profit – and make its product compelling enough to get $10.8 billion from Turner and CBS for the tournament over 14 years. The yearly money smaller schools get from the networks through their respective conferences often represents the lion’s share of their annual athletic budgets, while the players who provide that value with their excellence at all levels get little above room and board. It’s like if Tom Cruise or Denzel Washington made blockbuster movies year after year, and were consistently rewarded with a one-bedroom off of La Cienega and vouchers at Denny’s. “Kids are tired of dealing with the NCAA,” one prominent agent said.