The NBA is developing a new direct-to-consumer streaming platform in partnership with Microsoft that aims to improve the viewer experience through personalized broadcasts, league and company executives announced on Thursday. The streaming service will use Microsoft’s machine learning and artificial technologies to stream NBA games with “next-generation, personalized game broadcasts and other content offerings,” according to a press release. In a multi-year deal, Microsoft was also named the official artificial intelligence, cloud and laptop partner for the NBA, the WNBA and other properties.
The NBA is developing a new …
