The messaging from plenty of league partners seems counterintuitive, and thus can send a message to the fans that’s then recycled and sent out into the Twittersphere. There’s no doubt some regular-season games mean more than others, but one wonders if the NBA could do a better job with its own messaging and packaging of the regular season. “The last thing I’m trying to suggest is that we don’t value our current regular season, it’s enormously valuable,” Silver said. “These teams care a lot about home-court advantage, and people can’t get enough of NBA basketball.”