The league’s first crack at sponsored entertainment for the players fell flat. On Saturday night, the NBA brought in three disc jockeys to spin records at poolside parties at each of the three Disney hotels housing players. Almost no one showed. “The first time I heard about the DJ thing was (Sunday),” Davis said. “Dwight (Howard) told me he was the only one there. I think, quite frankly, a lot of guys didn’t know about it. I know the NBA is trying to make this as comfortable as possible and as relaxing as possible for us, and just make everyone feel as home as possible.”