The Lakers are taking the fan engagement up a notch this season where fans can win prizes and enter sweepstakes by simply picking the correct outcomes during games. The Lakers and GTG Network, a sports gamification and content provider, have partnered up to launch a free-to-play prediction and fan engagement game customized for Lakers fans on the team’s official app called “Lakers Fan Pick”. “The Los Angeles Lakers are one of the most recognizable and iconic brands in all of sports,” said Nathan Rothschild, co-founder and partner, GTG Network. “It is incredibly exciting to launch this innovative fan experience for Lakers fans. Our relationship with the Lakers establishes our vision of enhancing the way sports fans engage with their teams. This partnership is just the tip of the iceberg of how GTG Network can enhance the fan experience by powering engagement through data analytics and gamification.”